CONTEX

Why the website needed to be redesigned

Karla runs mindfulness trainings for students, teachers, and individuals — people who are usually arriving stressed, anxious, or burnt out. Her existing site did not have all the information needed for a potential client. Therefore, the goal was to create a website with easy to follow navigation.

MY ROLE

What I did

- Interviewed 6 people across 3 audience segments — students, teachers, full-time professionals;

- Synthesized findings into 5 pain points: stress, burnout, low self-confidence, scattered focus, fear of public speaking;

- Built the information architecture around 3 audience-specific types;

- Designed the visual prototype of the website: home page, audience, trainings, and pricing in Figma;

- Added pricing plans based on number of sessions and additional trainings;

- Solo project, working directly with the founder.

RESEARCH

Five things people kept saying

I spoke with 6 people across the three audience segments — two students, two teachers, two full-time professionals — to understand what stress and self-confidence struggles actually look like in their day-to-day.

- Stress and anxiety

- Low self-confidence

- Burnout

- Difficulty focusing on things

- Fear of public speaking

PROCESS

Three decisions that shaped the redesign.

Adding the target groups

While browsing the website, clients can quickly identify their target group and easily find information about the relevant courses.

Adding prices with plans & Free session

Clients can see the plan options — the prices and what’s included. If they’re unsure, they can book a free introductory session to get to know us first

Social media

Adding photos from real training sessions to the website would give visitors a genuine look at the experience and build credibility with potential clients.

REDESIGN

Before & After

BEFORE

AFTER

REFLECTION

My recommendations

After the implementation of the website, the following recommendations were made to the client:

– Add a section with customer reviews, including short personal stories and photos from the sessions. This would help build trust among potential customers;

– Develop a program to increase customer retention, for example, by conducting follow-up check-ups with clients once a month;

– Show customers that the company cares about them. This can be done through small gestures, such as sending a postcard or congratulating them on their achievements. Customers will then see that they are not only purchasing a service, but that the company truly appreciates them for choosing it.